Your Brand Gap Score
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Thank you for taking the Brand Gap Assessment.
Your score is a reflection of how clearly your business is currently communicating its value, not the quality of the work you deliver.
Exceptional businesses often struggle because potential customers don't fully understand what makes them different.
That's what this assessment is designed to uncover.
Understanding your score
Every business falls somewhere on the Brand Gap spectrum.
A higher score suggests your brand is communicating clearly and consistently.
A lower score doesn't mean your business isn't exceptional, it simply means customers may not yet understand everything that makes you valuable.
The good news?
Understanding can be improved.
That's exactly what brand strategy is designed to do.
Where does your business sit?
Moderate Brand Gap (21-30)
Your business is likely more valuable than your brand currently communicates.
This often shows up as:
- relying heavily on referrals
- inconsistent enquiries
- competing on price
- marketing that feels harder than it should
The good news is that these are often symptoms of a brand that lacks strategic clarity, not a business that lacks quality.
Significant Brand Gap (10-20)
Your business deserves to be understood more clearly.
A lower score doesn't mean your business isn't exceptional. It simply suggests that customers may be struggling to understand why they should choose you.
When people don't fully understand your value, they're more likely to compare on price, overlook your strengths or choose a competitor who communicates more clearly.
That's exactly what the Brand Gap Strategy is designed to close.
Minor Brand Gaps (31-40)
Your business has a strong foundation, but there are opportunities to improve clarity.
Customers are beginning to understand your value, but some inconsistencies may still be making it harder for them to choose you with confidence.
Small improvements to your positioning, messaging and customer experience can have a significant impact on the quality of enquiries you receive.
Strong Brand Foundation (41-50)
Your business is communicating its value clearly.
Customers are likely to understand what makes you different, your messaging feels consistent and your brand is supporting your growth rather than holding it back.
That doesn't mean your brand is "finished." As your business evolves, your strategy should evolve with it. The strongest brands continually refine how they communicate, as they grow.
What happens next?
The purpose of this assessment wasn't to give you a score.
It was to help you see whether there's a gap between the value your business delivers and the way it's currently perceived.
If you'd like to understand what's contributing to your result, the next step is to book a 15-minute Brand Clarity call.
During your complimentary session, we'll review your Brand Gap Score together, identify where the biggest opportunities lie and help you understand what your brand needs next.