We’re a strategic design studio turning brands into something people can’t ignore - thoughtful, impactful, and built with insight.

Brands we’ve worked with

Led in partnership by Kelly Eastcott and Alison Ward, who see design as more than just aesthetics. It’s about connection, creativity, and making an impact.

Our vision is to be the trusted partner for brands that want to inspire positive change. Our purpose quite simply, is to inspire. Inspire innovation, inspire audiences, inspire thought, inspire connection, inspire action, and most importantly to inspire growth.

Meet the team

Kelly Eastcott - Brand Strategist

Kel has decades of experience under her belt as a creative and strategic communications specialist, defining brand strategy, producing campaigns and overseeing some of Australia’s biggest brand projects within top tier brand agencies. With experience in sport, retail, entertainment, FMCG, finance, automotive, health and wellness, education, not-for-profit and pharmaceutical, Kel’s thinking is as diverse as the industries she’s promoted.

Kel@thethoughtfulcreative.com

Alison Ward - Creative Strategist

Ali has been designing, creating, and colouring-in her entire life. With a background in Graphic Design, Illustration and Visual Merchandising, she has honed her skills to create, refresh, and maintain major brands and campaigns across Australia. Her experience spans a diverse range of industries, including building & construction, FMCG, health, food, engineering, finance, travel, exhibitions and events, delivering impactful results in both print and digital formats.

Alison@thethoughtfulcreative.com

Our approach? It’s simple - we believe in collaboration, transparency, and doing the right thing. We’re here to listen, to understand and to co-create with you.  With a confident but down-to-earth attitude, we help brands shape their identity and tell their story in a way that’s smart, real and full of heart.