We’re a strategic design studio turning brands into something people can’t ignore - thoughtful, impactful, and built with insight.

A pink puzzle piece with black string or ribbon attached, surrounded by two sparkling stars, one green and one blue.
A colorful illustration of a mechanical pencil with a pink eraser, blue body with white stripes, and a red tip.

Brands we’ve worked with

J&H logo with the words 'J&H machines' in black text, and the tagline 'Unique Manufacturing' beneath it.
Logo with a stylized red and black circular, spiral pattern and the text 'Synergy Effect' next to it.
The word 'munch' written in bold red lowercase letters on a white background.
University of New South WALES logo featuring a shield with a lion, stars, and Latin motto along with the text 'UNSW Sydney'
Colorful logo reading 'Happy Kidz HQ' with each word in different bright colors.
Reef SMART logo with stylized coral and the words 'Reef SMART' in blue text.
CSP Architectural logo with stylized 3D blue, gray, and white interconnected blocks.
Aris Zinc logo with the tagline 'People Solutions' in black and gray text on a black background.
Logo for Scone Literary Festival featuring a stylized hand with a pen, the text 'Scone Literary Festival' with 'Scone' in orange and 'Literary Festival' in blue.
Colorful text that reads "Made By Me" with the word "Workshop" underneath in dark blue.
Handock Garden Care logo with the words 'HANDOCK' in stylized lines and 'GARDEN CARE' underneath in solid font.
Logo of Lion Island, featuring blue text and white text on a black background with the words 'Ocean Beach' and 'Malibu Club', along with 'EST 1989'.
A black silhouette of a person's head and shoulders with a light bulb above the head, symbolizing an idea or thinking.
A colorful rainbow with five arches in shades of blue, purple, orange, and teal, with the words "SURF PROUD" in bold black letters below.
A grid with three columns labeled P, S, and M, each containing different abstract lines and shapes.
Champion Chiropractic Centre logo with green leaf design and blue text
Text logo with the words "Mighty Helpful Miter 10" in blue font, with a small registered trademark symbol.
Vero logo with red and black text on a white background.
A logo for 'Thynk Mobix' with stylized blue, purple, and green text.
G.J. Gardner Homes logo with black text and a red underline
Purple cloud and rainbow logo with text 'PURPLECYBER.IO' and tagline 'Powered by Smartup.io' in purple.
Logo of Shoalhaven Racing Club featuring a stylized peacock with crossed green race paddles, the text 'Shoalhaven Racing Club,' 'Est. 1977,' and 'Club'.
The logo of AM&T, a division of Allianz, featuring blue uppercase letters with stylized light blue leaves, accompanied by the tagline 'An Allianz Company'.
Black and gold logo with the words 'Black & Gold' and the slogan 'Value Every Day' on a yellow background.
Wilderness Society logo with a green stylized 'W' and the text 'Wilderness Society' in green, followed by the slogan 'Life. Support.' in smaller green font.
Logo for North Star Nutrition featuring a stylized orange star with a spiraled center.
Logo for Green Living Centre featuring a circular pattern of colorful dots and the text 'Green Living Centre'.
Stylized geometric text spelling 'INNER WEST' in black outline on white background.
Logo for Bowens reading 'Bowens' and white text beneath stating 'The Builders' Choice'.
Logo for X-Flam, a product by Dr. Joseph Ahrens, featuring green and black design with stylized flame and text.
The logo for 'the kidstore' with black text and yellow dots on the letters i, o, and e.
Samata Homes logo in black text on a white background
Two overlapping speech bubbles, one white with red lines and the other yellow with white lines, with star accents around them.

Meet the team

Led in partnership by Kelly Eastcott and Alison Ward, who see design as more than just aesthetics. It’s about connection, creativity, and making an impact.

Our vision is to be the trusted partner for brands that want to inspire positive change. Our purpose quite simply, is to inspire. Inspire innovation, inspire audiences, inspire thought, inspire connection, inspire action, and most importantly to inspire growth.

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Kelly Eastcott - Brand Strategist

Kel has decades of experience under her belt as a creative and strategic communications specialist, defining brand strategy, producing campaigns and overseeing some of Australia’s biggest brand projects within top tier brand agencies. With experience in sport, retail, entertainment, FMCG, finance, automotive, health and wellness, education, not-for-profit and pharmaceutical, Kel’s thinking is as diverse as the industries she’s promoted.

Kel@thethoughtfulcreative.com

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Alison Ward - Creative Strategist

Ali has been designing, creating, and colouring-in her entire life. With a background in Graphic Design, Illustration and Visual Merchandising, she has honed her skills to create, refresh, and maintain major brands and campaigns across Australia. Her experience spans a diverse range of industries, including building & construction, FMCG, health, food, engineering, finance, travel, exhibitions and events, delivering impactful results in both print and digital formats.

Alison@thethoughtfulcreative.com

Our approach? It’s simple - we believe in collaboration, transparency, and doing the right thing. We’re here to listen, to understand and to co-create with you. With a confident but down-to-earth attitude, we help brands shape their identity and tell their story in a way that’s smart, real and full of heart.